Find your focus.

Pull Focus Advisory is a strategic advisory and executive coaching practice that partners with executives, founders, and CEOs to strengthen their leadership capacity, amplify the right strategy, and activate high-performing teams.

High-growth and change-bound companies benefit from an outside, but well-informed, perspective. A fresh and candid look, grounded in deep expertise and an outcome-driven orientation, can unlock the right path forward. Key moments in your trajectory may include:

  • Taking on a new leadership role

  • Launching a new company, product and/or category

  • Preparing to fundraise

  • Positioning (or repositioning) a business and brand

  • Defining a longterm business strategy - with tight connective tissue across roadmaps

  • Organizational change: assessing teams, hiring an executive bench, growth spurts

  • Managing to the right OKRs

Across a range of critical priorities, Pull Focus Advisory offers the experience and insight that will make an impact for your business.

The term pull focus has roots in cinematography. It’s a camera technique that keeps the right subject in focus, using either subtle or significant shifts in emphasis. A focus pull is where the camera zeros in and leads your attention to the right focal point. It’s also an apt metaphor for how to move forward with intentionality and precision, in business and in life.

Pull Focus Advisory is a strategic advisory and executive coaching practice that partners with founders, CEOs and their executive teams to amplify the right strategy, clarify the leadership agenda, and activate high-performing teams.

JENNIFER ROMNEY, FOUNDER

Advisor | Executive Coach | Fractional CMO

Jenn Romney is a seasoned pathfinder, a life-changing coach, a razor-sharp question asker, a mindful decision maker, and a marketing magician. (These aren’t her words, they’re those of her clients.)

Jenn works with both Fortune 500 and young, high growth companies and leaders, to strategically transform their businesses, brands, marketing, organization and teams. She is especially effective at bringing clarity to the otherwise murky, and identifying and inspiring actionable next steps.

With a career spanning both large iconic brands (Intuit, General Mills, Starbucks, Kaiser Permanente, Visa), and dozens of entrepreneurial ventures, she brings a unique hybrid perspective and set of capabilities to her work. From her big brand experience, Jenn has mastered the art of building and sustaining brands and businesses for the long haul—and intuitively navigating times of change and turbulence. She excels at reading a room, real-time coaching, partnering with & aligning accomplished executive teams, establishing leadership agendas, and articulating an inspired narrative for the organization.

Her history with startups and venture capital enables her to ramp and contribute quickly, operate nimbly in less defined space, and activate the right strategy and growth plan—with an eye toward speed and optimization of limited resources. She does so while leaning into her executive coaching muscle with founders, in a way that helps to inspire, mentor and focus the team.

One of Jenn’s greatest rewards is that her work is entirely referral-based, with multi-year relationships and frequent repeat clients. She has a particular passion for mission-led organizations and purposeful tech that adds value to people’s lives and the world.

She lives, works, and surfs in San Francisco, California.

Let’s get focused.

Three models of work for founders, CEOs, and executives.

  • STRATEGIC CONSULTING

    We define specific objectives and outputs to tackle together. It could be your brand strategy and design, company/product positioning, narrative for a fundraise, a clear set of OKRs for the months ahead, an evaluation of the org and how we future-proof it, or any number of goals. We scope it, timeline it, resource it, and get to work.

  • ADVISORY + COACHING

    A structured coaching & mentoring relationship, where our focus is your inner game. Having a seasoned sounding board will sharpen your decision-making, output and joy in the job. Whether working with individuals or teams, we tackle your priorities & planning, leadership agenda, personal effectiveness, and more.

  • FRACTIONAL

    Jenn steps into the team as an interim functional leader: evolving strategy, setting goals and priorities, coaching, and mentoring. For a time, she becomes an active and engaged member of your senior leadership team. Then, she helps you scope the hiring profile for your permanent hire, and screen and evaluate candidates.

How we’ll pull focus together.

We will scope problems, goals and desired outcomes together. We’ll establish a timeline and rhythm that meets your business realities while respecting your other priorities. It will be hard, it will be fun, and it will be transformative. Jenn is an active listener, and she values time and energy—both yours and hers. She focuses on productivity, purpose-led work, positive relationships and “aha” moments. But the best way to understand what it’s like to work together, is to hear it straight from her clients.

Hear from clients.

  • "Having worked with Jenn at Intuit, I knew of her depth in entrepreneurial problem-solving, P&L management, and business savvy. That led me to recruit her as a member of our advisory group at Lead Edge Capital, to support both prospective and active portfolio companies in strategy, marketing and growth. Not only did her counsel to prospective companies strengthen our differentiation as investors and advisors, but also, several founders chose to hire her as an active advisor on a longer-term basis. That’s the thing about Jenn: whether she joins for one meeting, a week, or a few months, she adds value every time. It’s both what she does, and how she does it. She’s unafraid to “say the thing” that unlocks the conversation. She can adeptly move between co-authoring a strategy, assessing a management team, and coaching a founder in the myriad difficult parts of her/his job. And she also happens to be a lot of fun to work with."

    — Lorrie Norrington, Operating Partner, Lead Edge Capital

  • "She brings clarity to the murkiness. We’ve spoken on a number of these topics in a vacuum before, but never linked the pieces in the way she did. Jenn is a total rock star and has been an amazing sounding board to bring clarity to many complex strategic decisions both in and out of marketing."

    — Eric Dy, Co-Founder & CEO, Bloomlife

  • "Jenn is a wonderful guide in helping leaders better understand themselves.This has been a tremendous help for me to be able to clarify my goals, and be able to see and enjoy the progress that has been made. Most importantly, this clarity has been a source of solace during challenging times and has helped boost my perseverance to push through it ... because I KNOW it’s moving in the right direction. My team and teammates have benefited from my clarity: it has helped me to keep a more even keel and to be able to provide better guidance and support in helping them progress in their journey. If you have a chance to work with Jenn, I wouldn’t hesitate to recommend it. This investment in yourself will return many times over into yourself and those around you."

    — Steve Kwan, CEO, OpsWerks

  • "When we were early as a seed stage company, we hired Jenn as an advisor and strategy partner at the recommendation of one of our investors. So glad we did! She was quite helpful in our initial positioning for the product, and acted as a strategic sounding board. She has the mindset of an entrepreneur, but has also operated at scale. For any early stage founder, she is a key resource, and I would readily recommend her, and also count her as a friend."

    — Amy Chang, Board Member, The Walt Disney Company and Procter & Gamble

  • "Jenn did our startup brand strategy work, much of which lives on today. We’ve spent 5x on brand projects and gotten 1/5 as much. We brought Jenn in to do the (nearly) impossible -- rebrand a company that relies on recurring revenue in 60 days on a limited budget. Jenn worked closely with me and the other executives to understand the parts of our value proposition that our current customers love and that could represent the future platform of our company. It’s not that she knows the “right” answer, she helped us find the answer that works for us. She worked well with our internal design and engineering teams, and brought in the ideal external design partner as well. Jenn held us accountable and managed a complicated process with our team to launch on time and (exactly) on budget. And I must add that Jenn is not only an excellent professional, but also a great person - and one who I count as a friend after our experience working together. I recommend Jenn every chance I get, have brought her back over the years at major growth points, and I would count myself lucky to work with her again in the future."

    — Stuart Landesberg, Co-Founder & CEO, Grove Collaborative

  • "Jenn is an incredible coach – by far the best I’ve ever worked with across years of executive coaching experiences. In just a few sessions, I was able to find clarity and peace on a big decision I had been struggling with for years. And with that decision made, I was then able to let other pieces of my career and life, things I had put on hold, start to fall in place. Our sessions are truly life-changing. Jenn has an incredible way of getting through the layers and focusing on what’s important. She listens, she questions, she makes you think, she helps break things down - and then helps put them back together. She clarifies and digs deeper, she asks the hard questions and the fun questions, and she always stays focused on your north star. I learned so much in each of our sessions, and love that I always leave with an action plan that is both meaningful and achievable to move the process forward. I can’t say enough great things about Jenn – if you are truly ready to do the work, Jenn will make the work incredibly valuable."

    — Marianne Campbell, Senior Vice President, Wells Fargo

  • "We worked with Jenn on a complete brand upgrade: all the way from a brand strategy, to a new name, mark, and look & feel. I just cannot thank her enough for guiding us on this brand journey, from concept to implementation. We absolutely could not have done it without her. She brought clarity, smarts, and thoughtful cooperation to a process that was murky and stress-filled. We owe a huge debt of gratitude to Jenn for providing calm and security all along the way -- in other words, she brought us to Safe & Sound."

    — Katie Albright, Executive Director, Safe & Sound (formerly San Francisco Child Abuse Prevention Center)